Wine geeks share a language of their own. What exactly does it mean when a wine expert describes a wine as crunchychunky, or chewy? Okay, you know what chewy means, but … chewy wine? Instead of trying to decipher the qualities of a wine that is muscular or tight, leave it to the sommelier.

What is a sommelier?

Dictionaries describe a sommelier (pronounced suh MUL yay) as a wine steward, but the job is so much more. Put simply, a sommelier is a wine expert.

Usually, you find them in high-end restaurants. Sommeliers are the ones who develop wine lists, train wine servers, and work with chefs to pair the perfect wine with food. They have developed a sensitive palate and are known for their deep training and knowledge about all things wine — vines and vineyards, winemaking regions and methods, how to store and serve wine. 

It’s rare to find these experts outside of a 5-star restaurant. That’s why at The Wine Stay we are so excited to offer our Wine Country vacation guests the benefit of our own in-house sommelier.

How to use their service

It’s true that an experienced sommelier is well-versed in wine. But they are also trained in customer service. They are about connecting people with the bottle that’s perfect for that person, with that food, in that moment. A good sommelier is a good people person. 

They listen closely to what you like and tap their knowledge and intuition to set you up with a great wine within your budget. And the more information you are able to provide, the better the chance for a heavenly match. 

If you’re at a restaurant, know what food you will order before you talk to the wine expert. This will help them home in on the right bottle.

A sommelier’s savvy includes food and wine pairing. Our in-house expert designs custom pairings for our guests, so the more specific input you can provide, the better. Let him know what you like and don’t like — dry/sweet, varietals, light & crisp/rich & velvety, and so on. And don’t be shy about how much you’re comfortable spending.

The best advice for how to take advantage of a sommelier is to ask questions. Tap their knowledge and tasting experience. Ask about their personal favorites.

What it means to be a wine expert

Becoming a certified sommelier can take years of study, grueling exams, and lots of practice developing your palate. (Gee, that part doesn’t sound too tough.)

The payoff is a nice salary, and prestige comes with the well-earned title of sommelier. Today in the U.S. there are only 164 master sommeliers certified by the Court of Master Sommeliers.

If you have the opportunity to tap the knowledge of a sommelier, go for it. When you book one of The Wine Stay’s luxury vacation rentals in Napa or Sonoma County, reserve our in-house sommelier’s service. He can design a tasting tour for you, prepare a wine and food pairing at your vacation home, or plan your private dinner prepared by a 5-star chef — with the perfect vintage. Let us know if we can help. Cheers!

The annual Passport to Dry Creek Valley is a weekend wine extravaganza. And it’s coming up Saturday and Sunday, April 27 and 28. Wineries go all out for Passport Weekend, now in its 30th year. If you love wine, you need to know about this favorite wine event.

Passport Weekend 101

This casual, upscale weekend is about immersing yourself in the good life of Sonoma Wine Country. There are hundreds of world-class wines to taste, including newly released and limited edition wines. But the party just starts there! 

Each winery creates its own unique theme for the day, from Americana to baseball to French market. And the wineries celebrate with food, music, and entertainment. Passport Weekend guests get to savor inspired creations prepared by Sonoma County chefs, and enjoy food and wine pairings, and even sit-down meals. Lots of wineries have live bands, playing Mariachi, bluegrass, blues, Beatles hits — there’s something for everyone. It’s a good idea to do your homework about this year’s wines and themesso you’ll know which wineries you want to be sure to visit.

How it works

Purchase your ticket for the entire weekend or Sunday only. Decide which winery will be your first stop because that’s where you’ll collect your wine glass, Passport booklet, and wristband for the event. From there, explore any of the 40+ participating wineries sprinkled throughout Dry Creek Valley in Cloverdale, Geyserville, Healdsburg, and in between.

Beyond wine tasting

In addition to the revelry, $25 will reserve you an enlightening grape-to-glass experience in the vineyards. Learn about vineyard basics, grape varieties, and sustainability from the wine experts themselves — legendary winemakers and owners. Expand your understanding of winemaking as you sample the different personalities and styles of wines made from the vines just within your reach.

Ways to extend your weekend

If you want to visit Wine Country a day or two early, check out the Vintage Soiree on Friday night at the Ranch at Lake Sonoma. Top-rated wines join with Michelin-starred cuisine, spectacular views, live music, and dancing. Or, if you act soon, you may get a spot at the table for an intimate winemaker lunch hosted at one of the wineries.

For a deeper dive into Wine Country, reserve one of The Wine Stay’s luxury vacation rentals. We can help you plan your itinerary for Passport Weekend and set you up with your own, private driver so you can focus on fun. We curate bespoke adventures just the way you want it. Contact us if you want some more ideas for an unforgettable vacation in and around Healdsburg and Calistoga.

Passport Weekend 2019

Saturday, April 27, 11:00am to 4:30pm
Sunday, April 28, 11:00am to 4:30pm

2-Day Passport: $150 (plus sales tax & ticketing fees)

Last month family members gathered from across the state to celebrate my mother’s 80thbirthday. We decided early on to rent a vacation homein Sonoma/Napa Wine Country. But what to do on her special day with a group of people aged 20 through 80 with interests as diverse as skydiving and crocheting? We landed on the idea of a cooking class.

The epicurean adventure turned out to be ideal— a way to be together while focused on a collaborative activity. Not only was it a way to bring out only the best of our family dynamics, cooking classes, I’ve discovered, are a lot of fun.

Even if cooking isn’t necessarily your thing, eating delicious food likely is. And when you discover your culinary creativity, the finished meal you prepare tastes even better! Whether you’re a seasoned chef or novice, cooking classes expand your skills, show you how to tame kitchen tools, and let you practice techniques you can take home with you. Having a chef as your guide gives you the confidence to trust the dishes you make will turn out great. 

Wine Country cooking classes aren’t just for family reunions. They make a great date night. Creative collaboration brings people closer — whether it’s with your partner, a group of friends, or your work team. Then, of course, there’s the wine. Classes usually include sipping wines while you prepare recipes and enjoy the food.

Wine Country is foodie paradise, so why not add a cooking class to your vacation experience? You get to try new foods and have fun, and you don’t have to do the dishes! Here are a few local cooking schools we like.

Healdsburg cooking classes

Right off the plaza in downtown Healdsburg is the home base for Relish Culinary Center. Relaxed and friendly classes are led by well-respected chefs that include local restaurateurs, winemakers, cookbook authors, caterers, wine experts, and other food-industry professionals. The wide variety of culinary backgrounds makes for diverse and stimulating classes. 

Relish offers demonstration and hands-on classes, as well as excursions to wineries, farms, and food venues throughout Sonoma Wine Country. Hands-on classes provide you the opportunity to try new recipes and techniques under the guidance of a chef. Typically, classes run about three hours, and are recommended for ages 12 and older.

Most classes conclude with a full meal of menu items prepared. Guests leave with copies of all recipes and new techniques and ideas. And if you prefer, they can plan a private event designed to your party’s tastes and interests.

Napa cooking classes

For an intimate culinary experience, check out Cooking with Julie. Certified Culinary Professional (CCP) Julie Logue-Riordan has been teaching for more than 25 years and opened her school in Napa in 2005. 

Her hands-on cooking classes feature seasonal menus with ingredients from local farms. You’ll learn culinary techniques to cook delicious meals with confidence. From pasta to pastry, classes are interactive fun.

In addition to the regular class schedule, she offers private day or evening demonstration dinners or hands-on classes for small groups of up to eight people. You can even arrange for Julie to come to your location for a private lesson.

Classes include a three-course meal paired with wine, in addition to nibbles and wine to enjoy during class. You’ll leave with a recipe booklet and an apron. Classes sell out, so plan ahead.

Malcolm de Sieyes is the owner and main chef at Silverado Cooking School, just a mile from the center of Napa. An interesting lineup of classes cover cooking techniques — for example, braising, roasting, and grilling — and a range of cuisine styles, like French and Italian. You learn to prepare delicious, seasonal meals and how to use handy culinary tools.

The class menus pull from produce grown at the school’s own two-acre farm, Stone Tree Farm. Almost all the produce is started in their greenhouse from locally source, non-GMO heirloom seeds.

In class you prepare dishes that everyone sits down and shares together at the table. Recommended for ages 16 and up.

The school also will custom-tailor a private cooking experience — half-day to a full weekend — and wine tasting flight to complement your menu.

You don’t have to let the calendar tell you when it’s time to express your feelings to the one you love. Valentine’s Day is a fine time to do something special, don’t get me wrong, but so is every other day of the year. Gestures that say “I love you,” when unexpected, may be even more meaningful. And you don’t have to spend a boatload of money. The value is in sharing a romantic experience. Here are a few ideas for keeping the romance alive.

 

Romantic idea #1 — better than a pedi

The practice of foot bathing is rooted in ancient customs of hospitality, where hosts would often wash away the grime of travel from the feet of their guests. Now, when’s the last time you gave your partner a gift like that? If you’ve been missing out on this delicious experience, don’t wait any longer. Fill a large bowl or tub with warm water scented with herbs or oil. Use your whole hand to stoke the foot. No poking! Feet are extra sensitive so it’s essential that you move slowly and gently to avoid the risk of tickling. Gently squeeze the heel and then press your thumbs into the soles with an upward movement from heel to toes. Squeeze each toe individually, massaging the cuticle.

So where’s the romance? For a foot bath to be enjoyable, you have to build your partner’s trust. We can be prickly about our feet. Make a snug and comfortable place for your partner to sit. Plump their favorite chair with pillows and, depending on the time of year, set it up in the living room by the fireplace or outside in the garden. Bring them a glass of wine or cup of tea to sip while they relax and let you pamper them. The actual bath doesn’t take long, perhaps 15 minutes total. Once the water begins to cool, set it aside and towel dry the feet, patting rather than rubbing. If you want to give a little extra, use moisturizing lotion to massage their ankles and calves. Foot bathing, once you both give yourself to it, is a surprisingly intimate — and romantic — experience.

Romantic idea #2 — takeout with a twist

No question about it. Preparing a 3-course dinner for your partner is a generous expression of love. But the reality is that shopping and cooking all day can leave you feeling spent. When one person is tired from a day on their feet in the kitchen, it can get it the way of enjoying the moment. For an easier meal, why not take in Thai? If cooking isn’t your forte, or you want to be on the same tempo energetically, save the home cooked meal for another time. Try Asian takeout from one of these Sonoma County restaurants:

Goji Kitchen— Santa Rosa, Vietnamese

Thai Orchid Cuisine— Healdsburg

8 Dragons— Healdsburg, Chinese

Calistoga Thai Kitchen— Calistoga

Bangkok 9— Sonoma

So where’s the romance? Its’ all in the presentation. Transfer the prepared dishes into your own bowls and plates, set the table with cloth napkins, and add a small bouquet of flowers. Turn the lights down low and bring out the candles. The focus isn’t the food; it’s all about sharing beautiful moment. Oh, and don’t forget the best part. Serve a chilled champagne and make a special toast. Champagne with Asian takeout is the perfect complement, and it raises the romance meter a lot.

Romantic idea #3 — tiny bubbles

Even if your partner is a regular bath taker, there’s something about having a bath drawn for you that brings out the romance. Fill the tub to the rim with as-hot-as you-can-take-it water and use double the bubble bath. You may add a few drops of scented oil. Have a jar of body scrub, a back scrubber or loofah sponge, and a fresh washcloth at hand. Put on some soft music and light candles. Be sure the bathroom is warm. And this is super important: clean the bathroom first. Nothing will harsh a mellow faster than a ring around the faucet or drips on the floor.

So where’s the romance? Pamper your partner. Give them a shoulder massage with lightly scented bath oil or wash their hair for them. Having your hair washed for you — in the tub — feels like a decadent indulgence. And here’s an idea: before you fuss over your partner, let them relax for a few minutes in the warm water. Give them a few quiet minutes to unwind from the day. Then, afterward, have a couple plump, fresh bath towels for drying off.

 

If you want to go beyond, next time plan a vacation with The Wine Stay. We can help you arrange for some over-the-top romantic experiences. Express your love with a massage for two or enjoy personalized yoga instruction, a wine and food pairing, or a dinner prepared by a 5-star chef — all in the privacy of your vacation home. We’ve got plenty of romantic experiences to share with you. And here are our top picks for a romantic dinner in Healdsburg and some of the best restaurants in Sonoma County.

Don’t miss Wine Road’s 2019 Barrel Tasting event in Sonoma County. This is your chance to sample wines from the Alexander, Dry Creek, and Russian River valleys. But this isn’t like your typical wine tasting experience.

Barrel tasting happens only once a year

Each spring, the grapes that were harvested the prior year, usually late summer through fall, are ready for sampling. Winemakers regularly taste test their barrels during the wine’s maturation, checking for levels of fruit, acidity, and tannins. This essential step in the winemaking process helps winemakers determine the best time to bottle the wine. Sampling also ensures the wine hasn’t gone bad or can help to decide whether the wine may be best used in a blend.

Although wine is sometimes aged in stainless steel, it is the oak barrel that really contributes to distinctive characteristics. Oak “breathes,” and the oxygen affects the wine.

A different wine tasting experience

During Wine Road’s Barrel Tasting in March, wine lovers get to experience young wines just like the winemakers do. Of course, barrel samples don’t taste like the finished wines you’re used to. These wines are still evolving, so you have to look for underlying, less obvious characteristics — hints of a soon-to-be a fine wine.

Ilona Thompson, of PalateExposure, puts it well in her in-depth article: “Barrel tasting [is] a great palate exercise. Discerning what the wine may taste like when the oak resolves itself and recognizing its subtler flavors makes you feel like a wine Jedi.” And it’s the sleuthing that makes barrel tasting so fun. There’s a gamble, and you get to wager on the winners!

Chance to bet on futures

When you find a wine you think has promise, you can buy it in advance at a discount, sometimes a deep discount. You can invest in futures. And for small-batch wines, futures may be your only chance to purchase. The risk comes when you pick up your finished, bottled wine 12 to 18 months later. Did it evolve like you thought it would?

Fortunately, you don’t have to make the decision in a vacuum. Barrel tasting isn’t just a lot of fun, it’s an educational experience. At the wineries, you will have the unique opportunity to talk to the winemakers. Here’s a chance to learn about the winemaking process and find out from the experts how they think a particular wine will evolve.

Discover new wineries

If this sounds like a fun wine tasting adventure, buy your tickets and plan out your route. You can design your tour around wineries that you know you like, but this is also a great opportunity to check out ones you’ve heard good things about. The best approach is be flexible and keep it easy. Figure on about a handful of wineries per day. Each winery offers at least three samples, while some offer twice that many. Each one-ounce sample is measured into your glass using a “wine thief,” the device that draws wine from the barrel.

You can buy your tickets at any participating winery on any day of the event, but if you want to save, pre-purchase your wine tasting pass. Advance ticket sales end February 25.

And if you want to read more about barrel tasting, take a look at one of our previous blog posts.

Wine Road’s Barrel Tasting 2019

Friday, Saturday & Sunday, March 1 – 3 and March 8 – 10
11am – 4 pm
Tickets on sale now
https://www.wineroad.com/events/barrel-tasting/

When it’s chilly outside, wine drinkers tend to gravitate toward reds. And Cabernet Sauvignon places first among winter wine. That’s not to say you can’t enjoy whites or some bubbly in winter, but red wine simply has more appeal this time of year. Why?

 

What is it about red wine in winter?

Winter reds warm us up. They’re served at warmer temperatures, which brings out the fuller flavor of the wine. Plus, they often have a slightly higher alcohol content, providing a natural thermogenic effect. The bigger buzz factor makes it best to enjoy reds with food. And full-bodied reds pair well with hearty cold-weather dishes like stew and chili. Richer, bolder Malbecs, Syrahs, and Zinfandels show up at more dinners in January than July. These wines can hold their own against savory flavors of sharp, aged cheeses, mushrooms, roasted veggies, and meat dishes.

 

Cabernet Sauvignon boasts a big “personality”

But among all the varieties of red wine, hands down Cabernet Sauvignon is the most popular winter wine — and for good reason. These are not simple wines. Just because they’re well known doesn’t mean they’re just for novices. Cabernet Sauvignon is “a thinking person’s wine,” writes Vincent Rendoniat Wine Folly. “It’s layered, complex, and … surprisingly subtle. You never really know Cabernet Sauvignon. You just continuously rediscover it.” Cabs age well in oak, which lends more complexity to the flavor — and more art to winemaking. No wonder people like Cab.

 

Cab’s roots

Originally known as Bordeaux, Cabernet Sauvignon is a cross between Cabernet Franc and Sauvignon Blanc whose origin dates back to the 1600s in France. It’s a sturdy grape that’s less susceptible to the elements and disease, making it easier to cultivate. In fact, it’s the most planted wine grape around the world. In the late ‘70s, it took off as a leading California wine grape and Napa and Sonoma placed it indelibly on the California map.

 

Award-winning Sonoma Cabernet

If you’re looking to warm up with winter wine, you have many choices for Cabernet Sauvignon in Sonoma wine country. So many that it can be hard to choose which tasting rooms to visit. While it’s true that here, in one of the best wine regions in the world, you can’t really go wrong, a good place to start is sampling winning vintages from the Sonoma County Harvest Fair.

Earning a medal at this regional wine competition is a highly sought-after accolade by local winemakers. Entries include wines made exclusively from Sonoma County grapes. Here are a few of the 2018 winners for Cabernet Sauvignon you may want to add to your wine tasting itinerary.

 

DeLorimier Winery, Geyserville

Outstanding Cabernet Sauvignon won DeLorimier silver, gold, and double gold recognition at the 2018 Harvest Fair. Following traditional French winemaking traditions, DeLormier nurtures its wines to express their unique terroir.
http://delorimierwinery.com/

 

Rodney Strong, Healdsburg

This family-owned winery in the south of Healdsburg took home a few gold medals for their Cabs. Beyond their award-winning wines, their music concert programs and sustainable vineyard practices have put them front and center of the Sonoma County wine scene.
https://www.rodneystrong.com/

 

Soda Rock Winery, Healdsburg

Soda Rock’s Cabs didn’t take gold this year, but with several silver medals, they’re worth a visit. You’ll enjoy the beautiful winery and its historic buildings set among the vine-studded rolling hills in the heart of Alexander Valley.
http://sodarockwinery.com/

Every year in early March, restaurants in Sonoma County invite you to join in a culinary experience, one you don’t want to miss. So mark your calendars and book your vacation home rental now for the 10th Annual Sonoma County Restaurant Week, March 2 — March 10, 2019.

More than 120 eateries will be participating this year, from Petaluma to Geyserville. Savvy food lovers know to take advantage of this opportunity to sample a variety of original menus made with fresh, local ingredients.

Restaurants feature 3-course dinners at prix-fixe prices of $19, $29, or $39. Many establishments also offer a 2-course, prix-fixe lunch, at either $10 or $15. (Prices do not include tax or gratuity.)

Enjoy a fantastic meal at as many participating restaurants as you want. There are no tickets or passes required. Let adventure be your guide. Find participating restaurants and preview their menus.

Reservations are strongly recommended. When you reserve your vacation home at The Wine Stay, just let us know if you’d like us to help with restaurant reservations.

Consider a getaway for Tuesday through Thursday of Sonoma County Restaurant Week. You’ll avoid the weekend rush and enjoy a better rate on your vacation home.

Our favorites for Sonoma County Restaurant Week

Healdsburg

DRY CREEK KITCHEN
Cozy and stylish venue located on the downtown plaza. Excellently prepared meals.

BARNDIVA
Sustainably sourced ingredients and exquisite attention to detail.

Sebastopol

LOWELL’S
Locally grown and always fresh California cuisine that varies with the season.

HANDLINE
Very casual, hip, order-at-the-counter restaurant featuring local seafood.

Santa Rosa

JACKSON’S BAR AND OVEN
Quality comfort food in a casually sophisticated venue located in quaint Old RXR Square.

THE SPINSTER SISTERS
In the trendy SofA district, this corner café serves hearty, globally inspired dishes.

Sonoma

THE GIRL AND THE FIG
Unpretentious French-inspired cuisine with a comfortable atmosphere.

What are the best food and wine pairings for the holiday season? Whether you’re planning on visiting friends and family or nestling in at home this winter — here are a few rules of thumb and classic pairings to make sure your dinners don’t disappoint.

1.  In cold weather, go for the bold wines in your cellar.

Cold weather calls for a hearty meal — a creamy soup, a rich stew, or something roasted on the grill. It also makes warmer (that is, higher in alcohol) wines much more pleasant to drink. With typically intense, jammy, and spicy flavors that can stand up to flavorful fare — and alcohol levels topping 15% — Sonoma Zinfandels can be perfect picks for winter warmth. Try them with a pepper-crusted ribeye steak.

2. Traditional pairings are usually traditional for a reason.

Holiday dishes are often associated with specific wines — such as turkey and Pinot Noir, or roasted duck and Merlot. In these common pairings, the intensity or expressiveness of the food’s natural flavors matches the typical intensity of the wine.

Further, the more fat content there is in a meat, the more tannin can be tolerated on the palate. Turkey is among the leanest meats, while Pinot Noir is among the least tannic wines. But most important of all: the specific aromas, flavors, and textures of these foods simply fit with those of the wines. These are combinations resulting from centuries of dinnertime experimentation.

Why not take advantage of what our ancestors have learned and simply enjoy the results? To prove the principle to yourself, try a cool-weather Sonoma Coast Pinot Noir with roasted turkey breast.

3. When experimenting for yourself, match fundamentals — sweetness, acidity, tannin, alcohol — before aromas. 

A pairing novice might assume a cherry pie would go nicely with a wine featuring prominent cherry aromas. While it would be right to find complements among the dominant aromas in foods and wines, doing so would be overlooking more fundamental factors in a successful pairing. In this case, the terrible clash between a dry (that is, non-sweet) wine and a very sweet food.

Pairing is about matching sweetness, acidity, tannin, and alcohol levels properly before it is about matching aromas. Sweet wines go with sweet foods. To see what we mean, try that cherry pie with a nice Port-style dessert wine.

One last tip: This holiday season, remember not only to match your wines with your foods, but also to match your wines with the occasion. Holidays are special occasions for creating memories with the people you care about most. Spend a little extra if needed to make sure the wines show well.

Next time you’re heading to Sonoma Wine Country, enjoy the good life in one of The Wine Stay’s luxury vacation rentals. We can arrange for our in-house sommelier to prepare a wine tour or wine tasting just for you!

You can’t get too far in Sonoma Wine Country or Napa Valley without hearing about a wine’s nose and legs. And, people in the know like to throw around the word terroir. The rest of us may avoid it, not knowing exactly what it means, or even how to pronounce it (say “tare war” like you have a mouth full of marbles). What is terroir, anyway?

Well that, it turns out, is not a simple question.

There’s no doubt among us that wines are distinct.

One bottle of Pinot is not the same as another bottle of Pinot. Although the grape stock may be the same, flavor is distinct. A wine’s unique—je ne sais quoi—quality, stems from terroir.

Terroir encompasses the habitat in which the grape is grown.

Factors like climate, soil, and terrain add up differently. Whether the average temperatures are warm or cool affect flavor. Warmer climates lend to higher sugar levels, and higher alcohol content, and influence taste. And, although it isn’t understood exactly how different soils affect a wine’s flavor, there’s no argument that rock and mineral deposits, soil texture, and soil chemistry do affect the end result. Not only the soil but also the environment in which the grapes are grown matters. Nearby animal and plant life, whether the vines are in a valley or by the sea, the elevation of the land—all these affect flavor.

Winemaking traditions also contribute to terroir.

How winemakers work together with the land is included in the elusive concept of terroir. After generations of cultivating a certain area, a person gets to know and understand their vines. Tending your grapes is a relationship—an intimate knowing.

In the world of wine, science and art are at odds.

Not surprisingly, it turns out that a lot of what we call terroir is invisible to the naked eye. The science of winemaking is pushing aside the art of the craft with new ability to detect and measure the effects of microbial life in the vineyard. Bacteria and fungi play a big role in terroir as well. The microbes live in the grape and, ultimately, the wine. Researchers at UC Davis explain that “‘microbial terroir’ is a determining factor in the regional variations in wine.”

Terroir is not the same thing as appellation.

Wikipedia notes, “The influence of terroir means that wines from a particular region are unique, incapable of being reproduced outside that area, even if the grape variety and winemaking techniques are painstakingly duplicated.”   The idea of terroir led to the formation of grape-growing regions into distinct appellations.

An appellation is a clearly defined region on a map—an AVA (American Viticultural Area). Napa Valley was the first designated Californian appellation, which today includes many sub-appellations. Sonoma County’s Dry Creek Valley and Russian River Valley are two familiar AVAs of the 17 in Sonoma Wine Country that produce world-famous and highly distinct wines.

Terroir arouses a sense of place and belonging.

Ask any wine buff, though, and they’ll likely tell you that the definition of terroir means more than the region where the grapes are grown. The concept evokes the romantic, old-world art of fine winemaking. Yes, more and more we see the word used by other food producers. Terroir sells because it appeals to people’s senses, conjuring mystery, art, and magic. Perhaps the very allure of terroir is in its unmeasurable sense of place and belonging.